Bishop Stuart University Catalog

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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W, Lamb, W. Charles and Crittenden L. Victoria | Lamb, Charles W | Crittenden, Victoria Lynn.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.802 CRA.

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for reference: Main Library Not for loan (2) Call number: 658.8 PER, ...

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 PER..

Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/ Irwin. c2006Online access: Publisher description | Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 KER..

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for reference: Main Library Not for loan (1) Call number: 659.1 BEL.

Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.

by McCarthy, E. Jerome (Edmund Jerome).

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, 1981Availability: Items available for loan: Main Library (1) Call number: 658.8 MCC.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed. International ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 CAT.

Managerial marketing: policies, strategies, and decisions. [Compiled by] Eugene J. Kelley [and] William Lazer.

by Kelley, Eugene J [comp.] | Lazer, William [joint comp.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill., R. D. Irwin, 1973Availability: Items available for loan: Main Library (1) Call number: 658.8 LAZ.

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: The Irwin series in marketingEdition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for loan: Main Library (2) Call number: 658.8PER, ...

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944- | Peter, J. Paul. Consumer behavior.

Series: The Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1990Availability: Items available for loan: Main Library (1) Call number: 658.83 PET.

Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Irwin, c1997Availability: Items available for loan: Main Library (4) Call number: 658.8 BER, ...

Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Series: The Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Main Library (1) Call number: 658.8 BER.

International marketing / Philip R. Cateora.

by Cateora, Philip R.

Series: The Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for loan: Main Library (1) Call number: 658.8 PHI.

Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

by Berkowitz, Eric N | Kerin, Roger A | Rudelius, William.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, MA : Irwin, 1989Availability: Items available for loan: Main Library (1) Call number: 658.8 BER.

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