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Managerial marketing: policies, strategies, and decisions. [Compiled by] Eugene J. Kelley [and] William Lazer.

TextPublication details: Homewood, Ill., R. D. Irwin, 1973Description: xiv, 490 p. illus. 24 cmSubject(s): Marketing -- Management | ManagementDDC classification: 658.8 LAZ

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	658.8 LAZ (Browse shelf (Opens below))	1	Available		16438

"Evolved from previous editions of Managerial marketing: perspectives and viewpoints."

Bibliography: p. 46-49.

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