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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

By: Cravens, David W, Lamb, W. Charles and Crittenden L. Victoria Contributor(s): Lamb, Charles W | Crittenden, Victoria Lynn Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 5th edDescription: xvi, 715 p. : ill., maps ; 24 cmISBN: 0256136890Subject(s): Marketing -- Case studies | ManagementDDC classification: 658.802 CRA LOC classification: HF5415 | .C6944 1996

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	658.802 CRA (Browse shelf (Opens below))	1	Not for loan		952

Includes bibliographical references and index.

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