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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D Contributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072935898 (alk. paper)Subject(s): Marketing | ManagementDDC classification: 658.8 PER LOC classification: HF5415 | .M378 2006

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve		658.8 PER (Browse shelf (Opens below))		Not for loan
Reserved Books	Main Library Main Library Reserve	NFIC	658.8 PER (Browse shelf (Opens below))	1	Not for loan		20134

Includes bibliographical references and indexes.

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