Normal view MARC view ISBD view

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William D Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN: 9780073381053 (alk. paper); 0073381055 (alk. paper); 9780071281041Subject(s): Marketing -- Management | ManagementDDC classification: 658.8 PER. LOC classification: HF5415.13 | .M369 2009Online resources: Table of contents only

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	658.8 PER. (Browse shelf (Opens below))	1	Not for loan		23102

Includes indexes.

There are no comments on this title.

to post a comment.