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Marketing / Roger A. Kerin ... [et al.].

Contributor(s): Kerin, Roger A Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/ Irwin. c2006Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cmISBN: 0072828803 (text : alk. paper); 0073080152 (pkg. : alk. paper); 100071116087; 139780071116084.Subject(s): Marketing | ManagementDDC classification: 658.8 KER. LOC classification: HF5415 | .M29474 2006Online resources: Publisher description | Table of contents only

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	658.8 KER. (Browse shelf (Opens below))	1	Not for loan		23165

Includes bibliographical references (p. 673-700) and indexes.

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