Bishop Stuart University Catalog

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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. Walker, Orville and Boyd Harper (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 MUL.
Reserved Books
Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, W. John | Walker, Orville C.

Series: McGraw-Hill/Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005Online access: Publisher description | Table of contents Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 MUL.
Reserved Books
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for reference: Main Library Not for loan (2) Call number: 658.8 PER, ...
Reserved Books
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 PET.
Reserved Books
Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/ Irwin. c2006Online access: Publisher description | Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 KER..
Reserved Books
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Series: McGraw-Hill/Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 BEA.
Reserved Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for reference: Main Library Not for loan (1) Call number: 659.1 BEL.
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