Normal view MARC view ISBD view

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul Contributor(s): Donnelly, James H Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN: 0072552174 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Case studies | ManagementDDC classification: 658.8 PET LOC classification: HF5415.13 | .P387 2004Online resources: Publisher description | Table of contents | Contributor biographical information

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	658.8 PET (Browse shelf (Opens below))	1	Not for loan		20170

Includes bibliographical references (p. 853-860) and index.

There are no comments on this title.

to post a comment.