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Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Bearden, William O, 1945-Contributor(s): Ingram, Thomas N | LaForge, Raymond W Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2001Edition: 3rd edDescription: xxxvii, 596 p. : ill. (some col.) ; 28 cmISBN: 0072322977 (alk. paper)Other title: Marketing, principles and perspectivesSubject(s): Marketing -- United States | ManagementDDC classification: 658.8 BEA LOC classification: HF5415.1 | .B4155 2001

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	658.8 BEA (Browse shelf (Opens below))	1	Not for loan		20147

Includes index.

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