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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

By: Mullins, W. John Contributor(s): Walker, Orville C Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005Edition: 5th edDescription: xxiv, 520 p. : ill. ; 26 cmISBN: 0072863706 (alk. paper)Subject(s): Marketing | ManagementDDC classification: 658.8 MUL LOC classification: HF5415.13 | .M352324 2005Online resources: Publisher description | Table of contents

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	658.8 MUL (Browse shelf (Opens below))	Not for loan		20168

Includes bibliographical references and index.

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