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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

TextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper)Subject(s): Marketing | ManagementDDC classification: 658.8 MUL LOC classification: HF5415.13 | .M352324 2008Online resources: Table of contents only | Publisher description

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	658.8 MUL (Browse shelf (Opens below))	1	Not for loan		22972

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Includes bibliographical references and index.

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