Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
Material type: TextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: 075062244XSubject(s): Marketing | ManagementDDC classification: 658.401 WIL LOC classification: HF5415.13 | .W547 1997Online resources: Publisher description | Table of contentsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
NFIC | 658.401 WIL (Browse shelf (Opens below)) | 1 | Not for loan | 25591 |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.
Includes bibliographical references (p. 791-811) and indexes.
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