Normal view MARC view ISBD view

Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

TextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: 075062244XSubject(s): Marketing | ManagementDDC classification: 658.401 WIL LOC classification: HF5415.13 | .W547 1997Online resources: Publisher description | Table of contents

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	658.401 WIL (Browse shelf (Opens below))	1	Not for loan		25591

"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.

Includes bibliographical references (p. 791-811) and indexes.

There are no comments on this title.

to post a comment.