MARC details
000 -LEADER |
fixed length control field |
01450cam a2200349 a 4500 |
001 - CONTROL NUMBER |
control field |
3093034 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170822174646.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
980212s1997 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
98115257 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
075062244X |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BSU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.W547 1997 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.401 WIL |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wilson, R. M. S. |
Fuller form of name |
(Richard Malcolm Sano) |
9 (RLIN) |
3590 |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing management : |
Remainder of title |
planning, implementation, and control / |
Statement of responsibility, etc |
Richard M.S. Wilson and Colin Gilligan. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxford ; |
-- |
Boston : |
Name of publisher, distributor, etc |
Butterworth-Heinemann, |
Date of publication, distribution, etc |
1997. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 827 p. : |
Other physical details |
ill. ; |
Dimensions |
29 cm. |
490 1# - SERIES STATEMENT |
Series statement |
The marketing series. Student |
500 ## - GENERAL NOTE |
General note |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 791-811) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
1894 |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
Main curriculum objective |
Management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gilligan, Colin. |
9 (RLIN) |
3591 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
9 (RLIN) |
3592 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Marketing series (London, England). |
Name of part/section of a work |
Student. |
9 (RLIN) |
3593 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/els033/98115257.html">http://www.loc.gov/catdir/description/els033/98115257.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/els032/98115257.html">http://www.loc.gov/catdir/toc/els032/98115257.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
2 |
e |
ncip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Reserved Books |