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Strategic marketing management :

Wilson, R. M. S.

Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; 29 cm. - The marketing series. Student . - Marketing series (London, England). Student. .

"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.

Includes bibliographical references (p. 791-811) and indexes.

ISBN: 075062244X

LCCN: 98115257

Subjects--Topical Terms:
Marketing

Index Terms--Curriculum Objective:
Management.

LC Class. No.: HF5415.13 / .W547 1997

Dewey Class. No.: 658.401 WIL

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