Bishop Stuart University Catalog

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Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.

by McCarthy, E. Jerome (Edmund Jerome).

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, 1981Availability: Items available for loan: Main Library (1) Call number: 658.8 MCC.

Managerial marketing: policies, strategies, and decisions. [Compiled by] Eugene J. Kelley [and] William Lazer.

by Kelley, Eugene J [comp.] | Lazer, William [joint comp.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill., R. D. Irwin, 1973Availability: Items available for loan: Main Library (1) Call number: 658.8 LAZ.

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