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Contemporary advertising / William F. Arens.

By: Arens, William F Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072415444 (alk. paper); 0072451769 (CDROM)Subject(s): Advertising | MAnagementDDC classification: 659.1 ARE

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	659.1 ARE (Browse shelf (Opens below))	1	Available		16582

Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

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