Contemporary advertising / (Record no. 3678)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01260cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12410554 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170822174754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010516s2002 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072415444 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072451769 (CDROM) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BsU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ARE |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 7634 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc | William F. Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.). |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 7498 |
| 500 ## - GENERAL NOTE | |
| General note | Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 2898 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | MAnagement |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Student CD-ROM for use with Contemporary advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Applied Sciences | 15/04/2008 | Donation | 659.1 ARE | 16582 | 15/04/2013 | 1 | 15/04/2013 | Books |