Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.). - The McGraw-Hill/Irwin series in marketing .
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
0072415444 (alk. paper) 0072451769 (CDROM)
Advertising.
MAnagement
659.1 ARE
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.). - The McGraw-Hill/Irwin series in marketing .
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
0072415444 (alk. paper) 0072451769 (CDROM)
Advertising.
MAnagement
659.1 ARE