Bishop Stuart University Catalog

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for reference: Main Library Not for loan (2) Call number: 658.8 PER, ...

Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/ Irwin. c2006Online access: Publisher description | Table of contents only Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 KER..

Retailing management / Michael Levy, Barton A. Weitz.

by Levy, Michael, 1950- | Weitz, Barton A.

Series: The McGraw-Hill/Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Main Library (1) Call number: 658.87 LEv.

Contemporary advertising / William F. Arens.

by Arens, William F.

Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Main Library (1) Call number: 659.1 ARE.

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