Product strategy and management. Edited by Thomas L. Berg [and] Abe Shuchman.
Material type: TextPublication details: New York, Holt, Rinehart and Winston [1963]Description: xii, 610 p. diagrs., tables. 25 cmISBN: 6317028Subject(s): Marketing | New products | managementDDC classification: 658.5 PROItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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NFIC | 658.5 PRO (Browse shelf (Opens below)) | 1 | Available | 6343 |
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