Bishop Stuart University Catalog

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Product strategy and management. Edited by Thomas L. Berg [and] Abe Shuchman.

by Berg, Thomas L [ed.] | Shuchman, Abe [joint ed.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, Holt, Rinehart and Winston [1963]Availability: Items available for loan: Main Library (1) Call number: 658.5 PRO.

New-product decisions; an analytical approach [by] Edgar A. Pessemier.

by Pessemier, Edgar A, 1922-.

Series: Perspectives in marketing seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, McGraw-Hill [1966]Availability: Items available for loan: Main Library (1) Call number: 658.83 PES.

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