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Product strategy and management.

Berg, Thomas L.,

Product strategy and management. Edited by Thomas L. Berg [and] Abe Shuchman. - New York, Holt, Rinehart and Winston [1963] - xii, 610 p. diagrs., tables. 25 cm.

ISBN: 6317028

Subjects--Topical Terms:
Marketing.
New products.

Index Terms--Curriculum Objective:
management

Dewey Class. No.: 658.5 PRO

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