Bishop Stuart University Catalog

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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. Walker, Orville and Boyd Harper (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 MUL.
Reserved Books
Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, W. John | Walker, Orville C.

Series: McGraw-Hill/Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005Online access: Publisher description | Table of contents Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 MUL.
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