Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN: 9780073381053 (alk. paper); 0073381055 (alk. paper); 9780071281041Subject(s): Marketing -- Management | ManagementDDC classification: 658.8 PER. LOC classification: HF5415.13 | .M369 2009Online resources: Table of contents onlyItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Reserved Books |
Main Library
Main Library |
NFIC | 658.8 PER. (Browse shelf (Opens below)) | 1 | Not for loan | 23102 |
Includes indexes.
There are no comments on this title.