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Basic marketing :

Perreault, William D.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxvii, 758 [34] p. : col. ill. ; 29 cm.

Includes indexes.

ISBN: 9780073381053 (alk. paper) 0073381055 (alk. paper) 9780071281041

LCCN: 2008034958

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Management.

LC Class. No.: HF5415.13 / .M369 2009

Dewey Class. No.: 658.8 PER.

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