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Principles of marketing / Joel R. Evans, Barry Berman.

By: Evans, Joel R Contributor(s): Berman, Barry | Evans, Joel R. Essentials of marketing Material type: Text

TextPublication details: New York : London : Macmillan ; Collier Macmillan, c1988Edition: 2nd edDescription: xxiii, 528, 44, 22 p. : ill. (some col.) ; 26 cmISBN: 0023343605Subject(s): Marketing | ManagementDDC classification: 658 EVE

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	658 EVE (Browse shelf (Opens below))	1	Available		23469

Rev. ed. of: Essentials of marketing. 1984.

Includes bibliographies and indexes.

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