Principles of marketing / (Record no. 3665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00822pam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4313151 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170822174753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 870526s1988 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0023343605 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BSU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 EVE |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 9 (RLIN) | 6683 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Joel R. Evans, Barry Berman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Macmillan ; |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Collier Macmillan, |
| Date of publication, distribution, etc | c1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 528, 44, 22 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Essentials of marketing. 1984. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 1894 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry. |
| 9 (RLIN) | 6681 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| Title of a work | Essentials of marketing. |
| 9 (RLIN) | 7613 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Applied Sciences | 12/04/2011 | Donation | 658 EVE | 23469 | 12/04/2013 | 1 | 12/04/2013 | Books |