Principles of marketing /
Evans, Joel R.
Principles of marketing / Joel R. Evans, Barry Berman. - 2nd ed. - New York : London : Macmillan ; Collier Macmillan, c1988. - xxiii, 528, 44, 22 p. : ill. (some col.) ; 26 cm.
Rev. ed. of: Essentials of marketing. 1984.
Includes bibliographies and indexes.
0023343605
Marketing.
Management
658 EVE
Principles of marketing / Joel R. Evans, Barry Berman. - 2nd ed. - New York : London : Macmillan ; Collier Macmillan, c1988. - xxiii, 528, 44, 22 p. : ill. (some col.) ; 26 cm.
Rev. ed. of: Essentials of marketing. 1984.
Includes bibliographies and indexes.
0023343605
Marketing.
Management
658 EVE