Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 5th edDescription: xvi, 715 p. : ill., maps ; 24 cmISBN: 0256136890Subject(s): Marketing -- Case studies | ManagementDDC classification: 658.802 CRA LOC classification: HF5415 | .C6944 1996Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
NFIC | 658.802 CRA (Browse shelf (Opens below)) | 1 | Not for loan | 952 |
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658.8 REL Investment analysis and portfolio management, 7/e / | 658.8 ROB Emotion marketing : | 658.8 STE Marketing Channels. | 658.802 CRA Strategic marketing management cases / | 658.802 KOT Marketing Management. | 658.812 GOD Relationship marketing / | 659.1 BEL Advertising and promotion : |
Includes bibliographical references and index.
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