Strategic marketing management cases /
Cravens, David W, Lamb, W. Charles and Crittenden L. Victoria.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 5th ed. - Chicago : Irwin, c1996. - xvi, 715 p. : ill., maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256136890
95012120
Marketing--Case studies.
Management.
HF5415 / .C6944 1996
658.802 CRA
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 5th ed. - Chicago : Irwin, c1996. - xvi, 715 p. : ill., maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256136890
95012120
Marketing--Case studies.
Management.
HF5415 / .C6944 1996
658.802 CRA