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Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.

By: Sudharshan, Devanathan Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995Description: xvii, 446 p. : ill. ; 25 cmISBN: 0024182648Subject(s): Marketing -- Management | Strategic planning | Competition | ManagementDDC classification: 658.8 SUD

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	658.8 SUD (Browse shelf (Opens below))	1	Available		16436

Includes bibliographical references and index.

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