Marketing strategy :
Sudharshan, Devanathan.
Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan. - Englewood Cliffs, N.J. : Prentice-Hall, c1995. - xvii, 446 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0024182648
Marketing--Management.
Strategic planning.
Competition.
Management
658.8 SUD
Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan. - Englewood Cliffs, N.J. : Prentice-Hall, c1995. - xvii, 446 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0024182648
Marketing--Management.
Strategic planning.
Competition.
Management
658.8 SUD