Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995Description: xvii, 446 p. : ill. ; 25 cmISBN: 0024182648Subject(s): Marketing -- Management | Strategic planning | Competition | ManagementDDC classification: 658.8 SUDItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 658.8 SUD (Browse shelf (Opens below)) | 1 | Available | 16436 |
Includes bibliographical references and index.
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