Normal view MARC view ISBD view

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

By: Hiebing, Roman G Contributor(s): Cooper, Scott W Material type: Text

TextPublication details: New York : McGraw-Hill, 2003Edition: Fully Rev. and expanded 3rd edDescription: xxxii, 544 p. : ill. ; 28 cmISBN: 0071395210Subject(s): Marketing -- Planning | ManagementDDC classification: 658.802 HIE LOC classification: HF5415.13 | .H523 2003Online resources: Contributor biographical information | Publisher description

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	658.802 HIE (Browse shelf (Opens below))	1	Not for loan		11583

Includes index.

There are no comments on this title.

to post a comment.