The successful marketing plan :
Hiebing, Roman G.
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - Fully Rev. and expanded 3rd ed. - New York : McGraw-Hill, 2003. - xxxii, 544 p. : ill. ; 28 cm.
Includes index.
0071395210
2002037856
Marketing--Planning.
Management.
HF5415.13 / .H523 2003
658.802 HIE
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - Fully Rev. and expanded 3rd ed. - New York : McGraw-Hill, 2003. - xxxii, 544 p. : ill. ; 28 cm.
Includes index.
0071395210
2002037856
Marketing--Planning.
Management.
HF5415.13 / .H523 2003
658.802 HIE