Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005Edition: 5th edDescription: xxiv, 520 p. : ill. ; 26 cmISBN: 0072863706 (alk. paper)Subject(s): Marketing | ManagementDDC classification: 658.8 MUL LOC classification: HF5415.13 | .M352324 2005Online resources: Publisher description | Table of contentsItem type | Current library | Collection | Call number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
NFIC | 658.8 MUL (Browse shelf (Opens below)) | Not for loan | 20168 |
Includes bibliographical references and index.
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