Marketing management :
Mullins, W. John.
Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.]. - 5th ed. - Boston, Mass. : McGraw-Hill, 2005. - xxiv, 520 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072863706 (alk. paper)
2003066459
Marketing
Management.
HF5415.13 / .M352324 2005
658.8 MUL
Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.]. - 5th ed. - Boston, Mass. : McGraw-Hill, 2005. - xxiv, 520 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072863706 (alk. paper)
2003066459
Marketing
Management.
HF5415.13 / .M352324 2005
658.8 MUL