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		Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul \| Donnelly, James H. Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description \| Table of contents \| Contributor biographical information Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 PET. Request article Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul \| Olson, Jerry C. (Jerry Corrie), 1944- \| Peter, J. Paul. Consumer behavior. Series: The Irwin series in marketingEdition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1990Availability: Items available for loan: Main Library (1) Call number: 658.83 PET. Place hold Request article Add to cart (remove)

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