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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.

By: Ries, Al Contributor(s): Ries, Laura Material type: Text

TextPublication details: New York : HarperBusiness, c1998Edition: 1st edDescription: viii, 182 p. : ill. ; 22 cmISBN: 0887309372Other title: Twenty-two immutable laws of brandingSubject(s): Branding (Marketing) | ManagementDDC classification: 658.8 TRO

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	658.8 TRO (Browse shelf (Opens below))	1	Available		16420

Includes index.

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