The 22 immutable laws of branding : (Record no. 3706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00762cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4979849 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170822174755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980519s1998 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0887309372 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSU |
| Transcribing agency | BSU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 TRO |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 9 (RLIN) | 7689 |
| 245 14 - TITLE STATEMENT | |
| Title | The 22 immutable laws of branding : |
| Remainder of title | how to build a product or service into a world-class brand / |
| Statement of responsibility, etc | Al Ries and Laura Ries. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Twenty-two immutable laws of branding |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | HarperBusiness, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 182 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 7690 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura. |
| 9 (RLIN) | 7691 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Applied Sciences | 15/04/2008 | Donation | 658.8 TRO | 16420 | 15/04/2013 | 1 | 15/04/2013 | Books |