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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995Edition: 7th ed., Annotatated [sic] instructor's edDescription: xiv, 738 p. : ill. ; 26 cmISBN: 0131819429 :Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | ManagementDDC classification: 658.08 KER

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	658.08 KER (Browse shelf (Opens below))	1	Available		16494

Includes bibliographical references and indexes.

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