Strategic marketing problems :
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 7th ed., Annotatated [sic] instructor's ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1995. - xiv, 738 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0131819429 : $42.00
94012524
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Management
658.08 KER
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 7th ed., Annotatated [sic] instructor's ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1995. - xiv, 738 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0131819429 : $42.00
94012524
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Management
658.08 KER