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		Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Cravens, David W, Lamb, W. Charles and Crittenden L. Victoria \| Lamb, Charles W \| Crittenden, Victoria Lynn. Series: The Irwin series in marketingEdition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.802 CRA. Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by Lamb, Charles W \| Hair, Joseph F \| McDaniel, Carl D. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Main Library (26) Call number: 658.8 LAM, ... Place hold Request article Add to cart (remove)

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