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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN: 0256218994Subject(s): Advertising | Sales promotion | Communication in marketing | ManagementDDC classification: 659.1 BEL LOC classification: HF5823 | .B387 1998

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reserved Books	Main Library Main Library Reserve	NFIC	659.1 BEL (Browse shelf (Opens below))	1	Not for loan		16488

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

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