Bishop Stuart University Catalog

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for reference: Main Library Not for loan (1) Call number: 659.1 BEL.

Promotion: an introductory analysis [by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers.

by Kernan, Jerome B | Dommermuth, William P [joint author.] | Sommers, Montrose S [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, McGraw-Hill [1970]Availability: Items available for loan: Main Library (1) Call number: 355.1KER.

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