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Consumer behavior and marketing action / Henry Assael.

By: Assael, Henry Material type: Text

TextPublication details: Boston, Mass. : Kent Pub. Co., c1981Description: xiv, 641 p. : ill. ; 24 cmISBN: 0534009581 :Subject(s): Consumers | Consumers -- Examinations, questions, etc | Motivation research (Marketing) | Motivation research (Marketing) -- Examinations, questions, etc | ManagementDDC classification: 658.8 ASS LOC classification: HC79.C6 | A87

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library Main Library Applied Sciences	NFIC	658.8 ASS (Browse shelf (Opens below))	1	Available		16360

Includes bibliographical references and indexes.

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