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Consumer behavior and marketing action /

Assael, Henry.

Consumer behavior and marketing action / Henry Assael. - Boston, Mass. : Kent Pub. Co., c1981. - xiv, 641 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0534009581 : $20.95

LCCN: 80027898

Subjects--Topical Terms:
Consumers.
Consumers--Examinations, questions, etc.
Motivation research (Marketing)
Motivation research (Marketing)--Examinations, questions, etc.

Index Terms--Curriculum Objective:
Management

LC Class. No.: HC79.C6 / A87

Dewey Class. No.: 658.8 ASS

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