Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1990Edition: 2nd edDescription: xxiii, 608 p. : ill. (some col.) ; 25 cmISBN: 0256079617Subject(s): Consumer behavior | Marketing | ManagementDDC classification: 658.83 PETItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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NFIC | 658.83 PET (Browse shelf (Opens below)) | 1 | Available | 16431 |
Rev. ed. of: Consumer behavior. 1987.
Includes bibliographical references and indexes.
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