Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 2nd ed. - Homewood, IL : Irwin, c1990. - xxiii, 608 p. : ill. (some col.) ; 25 cm. - The Irwin series in marketing .
Rev. ed. of: Consumer behavior. 1987.
Includes bibliographical references and indexes.
0256079617
Consumer behavior.
Marketing.
Management
658.83 PET
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 2nd ed. - Homewood, IL : Irwin, c1990. - xxiii, 608 p. : ill. (some col.) ; 25 cm. - The Irwin series in marketing .
Rev. ed. of: Consumer behavior. 1987.
Includes bibliographical references and indexes.
0256079617
Consumer behavior.
Marketing.
Management
658.83 PET